Home / Dual Pricing / Texas

Dual pricing · Texas

Dual Pricing in Texas

Texas has a statute banning credit card surcharges and a federal court ruling that the statute is unconstitutional. Dual pricing works either way, because it is not a surcharge. Here is how it is actually built.

The legal position

Is dual pricing legal in Texas?

The short answer is yes, and the reason is a definitional one rather than a loophole. Texas law prohibits imposing a surcharge on a credit card transaction. A surcharge starts from a cash price and adds something to it. Dual pricing does the opposite: the card price is the listed price, and cash buys a discount off it.

The statute itself is on shaky ground. A federal court has held the prohibition unconstitutional as applied to merchants, and it has not been enforced against ordinary retail businesses since. But we would rather not build a client’s pricing on the outcome of an appeal, and we do not have to.

So the Texas answer is the same as the answer we would give in a state with no statute at all: display the card price as the price, offer a lower cash price, disclose it plainly, and keep the receipt honest. That structure has never been the thing Texas law was aimed at.

Where Texas stands

Surcharging, by statuteProhibited
Status of that statuteHeld unconstitutional as applied to merchants; not enforced against ordinary retail
Cash discount / dual pricingNot a surcharge, and not caught by the statute
What we buildDual pricing, every time
Card typesCredit only. Debit and prepaid may never be surcharged.
Language mattersDescribe it as a cash discount, not a surcharge, in signage and staff scripts

Last reviewed 1 September 2026. General information about how we configure systems, not legal advice. Confirm your position with your attorney before launching.

How it works

How it works at the counter

In Texas the wording is part of the compliance, not just the marketing. A program described in your own signage as a surcharge is a program that has argued itself into the statute.

01

On the menu and the shelf

The card price is the listed price. The cash price sits beside it as the lower figure. On a barbecue board or a taqueria wall menu that usually means two columns, and it needs to be legible from where people queue.

02

At the point of sale

Signage that says a cash discount is available, in those words. The POS shows both figures on the customer-facing screen before the guest chooses how to pay.

03

On the receipt

What they paid, how they paid, and what the cash price was. Plain language, no abbreviations that need explaining.

The arithmetic

What it actually saves

An illustrative example for a Texas quick-service or casual room. We model your real numbers from your last three statements before recommending anything.

Worked example · Texas

Average check$46
Share paid by card80%
Price difference applied3.5%
Checks per week300
Weekly differenceRoughly $386
NoteIllustrative only. Not a quote and not a guarantee.
Getting it running

From decision to go-live

01

Model it

Three statements, run against a dual-price structure, so you can see the number before you decide.

02

File the notice

The card networks require notice before a merchant begins. Your processor files it and we confirm it went in.

03

Reprice everything

Menu boards, printed menus, online ordering, third-party delivery listings and the POS item file. Delivery listings are the one Texas operators most often forget.

04

Train the counter

One sentence, said the same way by everyone, describing it as a cash discount. We write it and rehearse it before go-live.

Common mistakes

What goes wrong in Texas

  • Calling it a surcharge in your own signage or staff script. The word is the thing the statute names, and you do not need to use it.
  • Applying it to debit. Debit and prepaid can never carry a surcharge regardless of the state position.
  • Starting without notice to the card networks. State law and network rules are separate obligations.
  • Leaving third-party delivery menus at the old pricing, so the same item has two advertised prices depending on where the customer looks.
  • Applying the difference to the mixed beverage tax line rather than the item subtotal.
FAQ

Dual pricing questions from Texas operators

So can I legally charge more for cards in Texas or not?

Through a cash discount or dual pricing program, yes, and that is what we build. The statute prohibiting surcharges has been held unconstitutional as applied to merchants, but dual pricing does not rely on that ruling because it is not a surcharge to begin with.

What is the practical difference between the two structures?

A surcharge starts at the cash price and adds a fee. A cash discount starts at the card price as the listed price and takes money off for cash. The customer often pays an identical amount either way. Only one of the two structures is what the Texas statute describes.

Do I need to tell the card networks?

Yes. The networks require written notice before a merchant begins, and your processor normally files it. This is separate from anything the state does or does not require.

How does this work with mixed beverage tax?

The price difference applies to the item subtotal, not to the tax lines. Mixed beverage taxes have to be configured as their own class in the POS, and this is the single most common misconfiguration we find on Texas systems we inherit.

What about food trucks and pop-ups?

It works the same way and is often easier, because there is one board rather than a menu, a delivery listing and a website to keep in sync. The board carries both prices and the mobile reader shows both on screen.

Let us model it on your numbers.

Send us your last three statements and we will show you what this looks like for your Texas business before you commit to anything.